A New Way Of Thinking About Your Apps

HOW you think about your apps actually matters

I think of apps in a rather different way than most people.

The interesting thing that I’ve found is that without exception, all of the most successful appreneurs think about apps the same way I do.

In this post, I’m hoping to change your perspective of what an app really is, and change how you perceive them so that you can make apps much more likely to make money.

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The Mistakes Are Insane …

Are you making these insane mistakes?

So I get a call from this appreneur today and he starts telling me about his app.

I stop him probably not even ten seconds in and ask him who the app is for.  His answer, “well, anyone with a smart phone.”

“No,” I replied.  “Who’s going to be interested in this app, who’s the market?”

Again he answers, “Everyone with a smart phone.”

So I sigh and say, “Look, I don’t mean to sound like a jerk here, but the market is NOT everyone with a smart phone.  It isn’t.  The kinds of things interesting to an 60 year old female quilting enthusiast living in West Virginia are going to be dramatically different from a 22 year old male extreme sports junkie in California.  There will literally not be a single app on their phones in common other than the ones preinstalled on the device.  Now really, think.  Who is going to be most interested in your app?”

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