A New Way Of Thinking About Your Apps

HOW you think about your apps actually matters

I think of apps in a rather different way than most people.

The interesting thing that I’ve found is that without exception, all of the most successful appreneurs think about apps the same way I do.

In this post, I’m hoping to change your perspective of what an app really is, and change how you perceive them so that you can make apps much more likely to make money.

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Why 99.8% of App Developers Fail

99.8% of Appreneurs Fail??? Are you Serious?

Okay, I crunched some numbers and came up with something that can only be called disturbing.  99.8% of all small appreneurs will ultimately fail.  Their apps won’t get downloaded and they won’t make any money.  And I’ve found there’s a reason why this happens.

It isn’t hard to understand at all, and once I lay out the reasons for you, it’ll make total sense.

Of course the problem is that the pitfalls I’m going to share you will probably find are also things that you’ve been doing.

In this post I explain why 99.8% of appreneurs fail, what they’re doing wrong, and then show you what the .2% of highly successful appreneurs are doing so that you can walk in their footsteps.

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The Mistakes Are Insane …

Are you making these insane mistakes?

So I get a call from this appreneur today and he starts telling me about his app.

I stop him probably not even ten seconds in and ask him who the app is for.  His answer, “well, anyone with a smart phone.”

“No,” I replied.  “Who’s going to be interested in this app, who’s the market?”

Again he answers, “Everyone with a smart phone.”

So I sigh and say, “Look, I don’t mean to sound like a jerk here, but the market is NOT everyone with a smart phone.  It isn’t.  The kinds of things interesting to an 60 year old female quilting enthusiast living in West Virginia are going to be dramatically different from a 22 year old male extreme sports junkie in California.  There will literally not be a single app on their phones in common other than the ones preinstalled on the device.  Now really, think.  Who is going to be most interested in your app?”

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New Special Report – Solving Problem #2 With New App Developers

I know it’s been a while since I posted anything, but between health issues and creating my own apps I’ve not had a ton of time.  That said, I do speak to a lot of app developers.  The biggest problem that I see is their “development process” is completely jacked up (special report on that another day).

The second largest problem however is without a doubt the way outsourced developers are managed.  Most are doing it all wrong, and it’s turning an app that should be completed in 3 weeks into one that takes 12 to 16 weeks.

Check out my special report App Done: From Idea To Creation on how to solve that problem (and even a little about what’s wrong with when you’re getting a developer involved in the first place)

How A 13 Year Old Girl Becomes An App Success

If A 13 Year Old Girl Can Do It, So Can You!

Making money with apps is about two things, getting downloads and monetization.

“What things do you do now can be made more fun, easier to do, or more social with an app?”

That was the question I asked my thirteen year old daughter when she asked how I came up with app ideas.  She shrugged her shoulders and said, “I don’t know, it’s summer.  I’m mostly just … <what she does taken out to prevent people from stealing the idea>.”

“Okay,” I continued, “Do you know everywhere you can do that?  When you’re doing it do your friends know so they can come do it with you? Is it possible for you to be doing it while someone else is somewhere else in the world and you guys share together through video or pictures?”

We sat down and began the creation of HER app right there.

An hour later and she was beaming … “Can we make this?”

“We can, I guess.  But let me ask you this question, how is anyone going to know the app is there?”

She gave me a confused look, “Because it’ll be in the app store?”

“How will anyone know to look in the app store for it?”

She shrugged her shoulders, “I don’t know.  Tell people it’s there.”

“If you told every single solitary person you knew that wouldn’t be very many downloads would it?”

She thought about it and shook her head.

“Who do you know that already knows a lot of people that like to do this?”

Her eyes lit up, “We could ask Erin if he’ll tell people at … <business name removed>!”

I nodded, “Before we create the app, lets talk to Erin AND see if he knows anyone else that could talk about your app also.”

“Can we go now?”

“Why would Erin want to take the time to tell his customers about your app?”

She shrugged, “I don’t know.”

“What if you told him that he could have a percentage of all the money made from telling people about your app.  Do you think that would give him a reason to tell people about it?”

She nodded, and I showed her about linkshare.com and how to sign up for their program and ask to be a part of the iTunes affiliate system.  This is what allows people to promote other apps and the like and gain a percentage of all people that buy throught them.

With that done, off we went to talk to Erin.

Understand something right now.  Erin is someone that my daughter and I have known for a grand total of three weeks.  He isn’t a friend and we barely know him other than through what we do with his business.  So before anyone starts thinking that my daughter had some kind of unfair advantage because she was able to use my friends … this isn’t the case at all.  She simply started talking to EVERYONE SHE COULD about her app.  I’m not kidding … everyone.  People at the grocery store, the mall, Erin of course and the people he knew, and so on.

He loved the idea and even introduced my daughter to other people that run the same type of business he does.

The customer base of these folks numbers somewhere around 100,000 people and they are all going to be telling their customers about my daughter’s app when it goes live.  All will be using their linkshare affiliate link so that they get paid as well.  Everyone is happy.

The app will sell for 99 cents and she’ll easily get over 20,000 downloads.

PLUS, she already has baked in 3 other methods of monetization that should quite easily triple the amount she’ll make from downloads.  In other words, this app should do something to the tune of 80 grand.

And no joke … I’m being conservative.

Of course I will be helping her along.  I’ll be helping her find the right programmers, helping her to fully maximize the amount of money the app makes, helping to still further market the app for even more downloads.  Hey, she is my daughter. 🙂

The story I just told you should literally be used to help make your own apps be more successful.

So let me ask you:

  • What do you do now that can be made more fun, easier to do, or more social with an app?
  • Who do you know that has access to people that also do what you do?

 

Want To Market Your Apps On My App Network?

This is actually something I have been thinking of for some time, but it never really made sense for me to do it until recently, mostly because it was too “one sided” (meaning you got all the benefit and I got none).  For me, apps are my business, it’s what I do for a living.  Therefore, if I’m going to do something then it has to be a benefit to everyone.  Not only that, but lets face it, it’s only fair that way right.  Well, this problem is solved!  If you would like to market your apps on my app network, now you can.  Read on for details …

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Some killer new content AND a major announcement coming

I am working on several special reports that will change the face of what you think of when it comes to developing apps and how to do it.

These reports are going to be designed to help absolutely catapult your success.

With those reports will also come with a major announcement about a new initiative that I’ve started.

I know it has been quite a while since I’ve posted anything new, but that’s because I’m actually out there creating apps instead of just talking about them like other so-called gurus out there.

Keep your eyes peeled for those special reports … coming up in a couple of days.  I think you’re really going to like them.

The #1 App Monetization Method Almost Everyone Misses

Are You Missing This Simple Method For Monetization?

Almost everyone that creates apps makes money with them in the exact same ways.

  1. Charge for the app or have in-app purchases for things
  2. Advertising

The problem is that most people going the advertising route are simply using Admob (google), iAd (apple), or Adwhirl to allow for multiple ad networks.  A few will actually have some (very) small amount of affiliate advertising … but most of the time this is so small as to almost be laughable, limited to little more than throwing some affiliate links onto a more screen or something.

While those monetization methods are great and everything frankly they miss the boat.

The number one method for making money with your apps is offering some kind of consulting/coaching service.  Now obviously this won’t work for game apps, but then if you have expertise in almost anything, you can create an app around that thing, get some downloads, and make a fortune through the consulting service that you offer.

I have an app (in a market that shall remain nameless) with a grand total of 923 downloads to date and the app has been out for nearly 18 months.  However, the market the app is in is fairly (actually it’s very) small.

The app has none of the traditional monetization methods.  No nag screen, no advertising banners, no affiliate advertising, and the app is free.

What the app does do however is offer a very specific service.  The app sets me up as an expert, has a form so that people can join my mailing list straight from the app and Facebook integration means that the SSO (single sign on )gives me their email address with two finger taps (they don’t even have to actually type in their email address).

Now, I get to demonstrate expertise in the app through the content and the things offered there.  Then I get to demonstrate expertise through the videos and special reports that they get from joining my list.

The consulting service that I offer is overwhelmingly the single most expensive service of its type in the market (it costs more up front than most people make an entire year) … and I literally have a waiting list because I only take two clients a month.

My point here is that offering some kind of consulting/coaching service … and be almost brazen with how much you charge for that service, after all you’ve got nothing to lose anyway.  Now even if you only get a couple of clients a year it’s worth it!  Again, this could amount to a couple of hundred grand a year doing just this.

This week I should be coming out with some tutorial videos where I show this in action in an actual app.

How To Increase Your App Revenue By 41.3% Without Doing Much

This simple little addition to your apps can help you to make A LOT more money.

To say that it was surprising was a dramatic understatement.

My app development mentor suggested such a small change to my apps, but when I implemented his suggestion, revenue skyrocketed a whopping 41.3% almost overnight.

It honestly blew me away.

So what was this tiny addition to my apps that helped to make SO MUCH more money? Continue reading