When it comes right down to it, you can’t know everything. By extension, that also means that you can’t do everything either.
I would say this is true for nearly everything in your life, but it’s especially true for your business, even if it’s very small.
Let me give you a good example. I’m basically what’s known in the corporate world as a “marketroid.” That means I’m a marketer and I can help to sell nearly everything.
My expertise is not in technology though I’ve sold high tech items. Despite that, in the last 9 months some software companies that I started have made nearly 1.5 million and over the next three months I should add another million to that figure.
So how is it that a guy that doesn’t know bupcus about software development can make 2.5 million in his first year developing software?
The answer to that question is simple, I found good software developers and project managers and I outsourced to them.
That means my entire role in my company is limited to being nothing more than the “idea” guy who comes up with the projects that my folks will turn into reality.
Let me assure you however that there is a right way and a wrong way to go about this whole outsourcing thing. Continue reading