I think of apps in a rather different way than most people.
The interesting thing that I’ve found is that without exception, all of the most successful appreneurs think about apps the same way I do.
In this post, I’m hoping to change your perspective of what an app really is, and change how you perceive them so that you can make apps much more likely to make money.
You see, most people think of apps as games, or as utilities, or as something helpful, or whatever.
The truth is this:
The best apps are marketing vehicles
Think about that for a second.
Why do you want to create apps in the first place?
The answer to that is simple: it makes a lot of money for fairly little effort.
What is the purpose of marketing? To make money with fairly little effort.
Once you start thinking of your apps as marketing vehicles … as a mechanism to help you make money through delivering products and services to others … a world of possibilities opens.
Services such as additional functionality in the app, or services such as training programs to help people be better at what ever your app is focused on. Or products that help people with that.
You don’t have to hard sell … simply offer people stuff they are probably already buying anyway. Or services or training that can help them reach some goal relevant to what ever your app focuses on.
Start thinking of your apps as marketing vehicles and I’ll wager that monetizing your apps and thinking of ways of doing it will become much easier, you’ll make much more, and do it with far less effort.