How A 13 Year Old Girl Becomes An App Success

If A 13 Year Old Girl Can Do It, So Can You!

Making money with apps is about two things, getting downloads and monetization.

“What things do you do now can be made more fun, easier to do, or more social with an app?”

That was the question I asked my thirteen year old daughter when she asked how I came up with app ideas.  She shrugged her shoulders and said, “I don’t know, it’s summer.  I’m mostly just … <what she does taken out to prevent people from stealing the idea>.”

“Okay,” I continued, “Do you know everywhere you can do that?  When you’re doing it do your friends know so they can come do it with you? Is it possible for you to be doing it while someone else is somewhere else in the world and you guys share together through video or pictures?”

We sat down and began the creation of HER app right there.

An hour later and she was beaming … “Can we make this?”

“We can, I guess.  But let me ask you this question, how is anyone going to know the app is there?”

She gave me a confused look, “Because it’ll be in the app store?”

“How will anyone know to look in the app store for it?”

She shrugged her shoulders, “I don’t know.  Tell people it’s there.”

“If you told every single solitary person you knew that wouldn’t be very many downloads would it?”

She thought about it and shook her head.

“Who do you know that already knows a lot of people that like to do this?”

Her eyes lit up, “We could ask Erin if he’ll tell people at … <business name removed>!”

I nodded, “Before we create the app, lets talk to Erin AND see if he knows anyone else that could talk about your app also.”

“Can we go now?”

“Why would Erin want to take the time to tell his customers about your app?”

She shrugged, “I don’t know.”

“What if you told him that he could have a percentage of all the money made from telling people about your app.  Do you think that would give him a reason to tell people about it?”

She nodded, and I showed her about linkshare.com and how to sign up for their program and ask to be a part of the iTunes affiliate system.  This is what allows people to promote other apps and the like and gain a percentage of all people that buy throught them.

With that done, off we went to talk to Erin.

Understand something right now.  Erin is someone that my daughter and I have known for a grand total of three weeks.  He isn’t a friend and we barely know him other than through what we do with his business.  So before anyone starts thinking that my daughter had some kind of unfair advantage because she was able to use my friends … this isn’t the case at all.  She simply started talking to EVERYONE SHE COULD about her app.  I’m not kidding … everyone.  People at the grocery store, the mall, Erin of course and the people he knew, and so on.

He loved the idea and even introduced my daughter to other people that run the same type of business he does.

The customer base of these folks numbers somewhere around 100,000 people and they are all going to be telling their customers about my daughter’s app when it goes live.  All will be using their linkshare affiliate link so that they get paid as well.  Everyone is happy.

The app will sell for 99 cents and she’ll easily get over 20,000 downloads.

PLUS, she already has baked in 3 other methods of monetization that should quite easily triple the amount she’ll make from downloads.  In other words, this app should do something to the tune of 80 grand.

And no joke … I’m being conservative.

Of course I will be helping her along.  I’ll be helping her find the right programmers, helping her to fully maximize the amount of money the app makes, helping to still further market the app for even more downloads.  Hey, she is my daughter. 🙂

The story I just told you should literally be used to help make your own apps be more successful.

So let me ask you:

  • What do you do now that can be made more fun, easier to do, or more social with an app?
  • Who do you know that has access to people that also do what you do?

 

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One comment on “How A 13 Year Old Girl Becomes An App Success

  1. These are great articles Matt. You have a lot of ideas and information that I have never even thought about, especially pertaining to monetization. They really push me to get to that next level with my app development and maybe one day, using some of this informatIon, I can reach that first tiny goal of $1,000 from app downloads.

    I just wanted to say thanks for sharing your valuable knowledge.

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